![]() Uslan has spent decades trying to prove that comic books are an art form full of powerful stories, and he finally managed to elevate the medium by making the first live-action Batman movie in 1989. I’m going to focus on slowly and carefully building strong stories and characters first, before making sure every aspect of the brand is working in tandem.” That resiliency is something that has made me a better creator because it’s given me confidence and trust in my vision and my approach to IPs. “The question I asked myself most during those times was, ‘Am I going to give up and listen to what others are telling me, or do I truly believe in myself and what I’m pitching?’” he says. And while the caped crusader eventually made it to the big screen, this consistent rejection forced Uslan to find an inner strength. ![]() But he’s perhaps best known for steering the Batman IP, which he acquired the rights to in 1979.ĭespite the superhero love in today’s entertainment market, no one wanted the Batman Uslan pitched in the early ’80s He originally envisioned a darker and more realistic version of the character than the campy 1960s TV series (“Holy comedy, Batman!”), but was turned down by major studios in Hollywood that didn’t see any potential in bringing the character to film. Uslan is no stranger to the world of comic books (he even taught a couple classes at Indiana University about the importance of comics to American culture). The first title to get a comic treatment will be Superhero Kindergarten. He’s particularly excited to connect with Archie Comicsthe first company to team up with Genius Brands on the Stan Lee Universe bannerto explore plans for brands in print. Uslan will work with closely the content and consumer products divisions, as well as leading external partnerships, to ensure all touchpoints of the brands are growing cohesively, he says. He started working with the prodco last month, and will collaborate with his son David in the newly created role designed to let him steer all film and TV production on the projects. Genius Brands acquired Stan Lee’s likeness and the rights to more than 100 of his IPs (excluding Marvel properties) under the new Stan Lee Universe banner. Working as an advisor for Genius, Uslan will oversee and develop Stan Lee’s never-before-seen properties. Michael Uslan, the producer and brand-builder behind every Batman movie since 1989, is turning his attention to Genius Brands’ new universe of superhero IPs, with the goal of creating stories that can resonate with global audiences. ![]()
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